AT&T Wireless Coming Soon to Boca Chica Blvd, Brownsville, TX 78521

For immediate release – February 11, 2019

AT&T Wireless has inked a deal to lease approximately 3,500 square feet of commercial retail space in the Boca Chica Retail Center located at 3147 Boca Chica Blvd., Brownsville, TX. AT&T Wireless will anchor the more than 6,500 square foot commercial retail center. The building was completely remodeled in recent years. The AT&T Retail Partner is excited about this opportunity and looks forward to serving the South Texas Gulf Coast. AT&T Wireless was represented by Glen Boehm of The Boehm Team of Keller Williams Commercial. The Boehm Team is headquartered in Boerne, Texas at the Keller Williams Boerne office.

Mr. Boehm stated, “it is an excellent opportunity for all parties involved – AT&T Wireless, the Landlord, and the economic growth for the area. We are also representing the owner of 3147 Boca Chica Blvd. to lease the remainder of the 6,500+ sft of retail space.” Mr. Boehm added, “this AT&T Retail Partner is very much in a growth mode. We are seeking locations across the state of Texas. This is just one of many opportunities we are currently pursuing. The AT&T Wireless business model can support well positioned commercial retail space as small as 900+/- square feet and as large as 3,000+/- square feet.” To contact Glen Boehm of The Boehm Team of Keller Williams Commercial, please visit our website.

AT&T Wireless Coming Soon to Boca Chica Blvd, Brownsville, TX 78521

The Boehm Team | (830) 428-8106 |
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Site Selection for Texas Commercial Real Estate

What is the most important aspect of selecting a site for your business?  Well, the answer is clearly Location.  Let’s talk briefly about LOCATION or “Site Selection” for a business.

Here is a list of critical items to consider.

  1. Representation
  2. Employees
  3. Customers
  4. Suppliers
  5. Competition
  6. Accessibility
  7. Other Factors


Having the correct representation is very important.  Even more, after a decade of both tenant and landlord, we have learned how important representation is.  Having the best representative in your real estate transaction is critical.  I recently read an article that has a great quote. “There is a plethora of information on the Internet.  This has given buyers a ‘false sense’ that they know it all and perhaps don’t need representation.” Having a solid and experienced representation is critical to success – brokerage, legal, accounting, insurance, engineer, etc.


One might say, “Why not start out with customers?” Customers are EXTREMELY important.  No argument on that.  As a result, a business owner needs a good balance of both well trained and dedicated employees as well as loyal customers. Zig Ziglar said, “There is only one thing worse than training employees and losing them and that’s not training them and keeping them.”  However, there are BOOKS and BOOKS on this single subject.  Employee satisfaction is very important to the success of any business. All of the factors that impact your employees should be considered when seeking space.


OK. Time to get to the ones who pay for products and services.  This paragraph could just as easily come first.  Truly, customers will always consider location critical when patronizing a business.  Think about the experiences in life…doctor, dry cleaners, restaurants, day care, CPA, dentist, Attorney, etc.  Today’s digital age allows for a wider range of options, but proximity to customers is still paramount.  Sure, some will travel completely “off the grid” to patronize certain businesses., however, common sense tells us that there are better and more customer interactions with great proximity.

Site Selection for Texas Commercial Real Estate


“One does not try to invade Russia in the winter.”  This statement was well known and  was also proven in early world military history. Why?  Supply line interruption.  Many military battles have been won by interrupting the supply of the enemy.  Therefore, a well established proximity to suppliers is critical in both military and business success.


Giving a great deal of consideration to proximity to competition is also crucial.  Too close to competition, and one risks a fierce response. However, if you’re too far away, you might miss out on too many opportunities. It’s well advised to go through a comprehensive market study to identify the most profitable market segments.  Again, refer to the Representation section of this article.


This goes well beyond proximity to customers, employees, competitors, suppliers, etc.  Similarly, other accessibility factors like parking, ADA, traffic, mobility, and emergency routes are just a few to consider.  There are very successful business in this part of Texas that focus on having locations close to mass transit. Likewise, when being interviewed about this, the owner stated that it broadens their access to the number of employees considerably.

Site Selection for Texas Commercial Real Estate

Other Factors

Other factors like weather, economy, political environment, lease vs. buy, space configuration, hidden costs, utility availability, etc. must be weighed before making a site selection decision.  Specifically, weather could provide a quick analysis.  One day, a person very close to me moved from northwest Ohio to Texas.  After a “harsh” Texas winter, they discover the heated mitten that also has a built-in ice scraper in the trunk of their car.  Although the heated ice scraper may be in high demand in northwest Ohio, not so much in Texas. Perhaps, the manufacturer and sales department for these ice scrapers can come up with a number of reasons to be in Texas – labor, politics, mobility (especially in winter), incentives, etc. Certainly, they would have to heavily weigh these against proximity to customers, distribution channels, suppliers, etc. in the north.

Site Selection for Texas Commercial Real Estate

Site Selection for Texas Commercial Real Estate

The Boehm Team | (830) 428-8106 |
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Boehm Commercial Group loves to stay in touch with current and potential clients. Do not hesitate to reach out with any comments, questions or concerns! We love hearing from you!